moo.com - Lead SaaS Visual Design
I led this project's visual direction from the start. Managing a team of Developers, Product and Project Managers as well as running communication sessions for Exec leadership. Over the last two years the visual design for MOO’s business services platform has undergone a huge transformation. Since it's launch conversion has increased by 20% bringing in over £2 million in revenue.
A lot of MOO’s customers are SMEs for which ordering business stationery is a calamity. This lovingly crafted platform enables bulk creation making it easy for administrators and employees to buy business cards, letterheads, promo flyers etc. In collaboration with a great team I have designed two toolkits for the product, iterated on hundreds of ideas, wireframed, customer tested, workshopped, audited, emotionally mapped and prototyped. See in-depth my UX work on this project.
My involvement: Lead Designer, UX, UI, stakeholder management, prototyping, worked in Agile and Lean UX methods.
Screenshots of the MOO Business platform 2.0
The MOO Business platform 2.0 toolkit
Some of the supporting UX work